It is a world transformed, where things are not what they seem. It is the world of the Transformers... a world of Heroic Autobots and Evil Decepticons!
The Autobots' struggle for peace was useless. Eventually their only option was to flee their planet in search of freedom. And so the Autobots blasted off in a vast spaceship called The Ark, unaware that they were being followed by the Decepticons. The Decepticons boarded the Ark, but during the battle that ensued the spaceship malfunctioned and crashed into Mount St. Hilary, a dormant volcano on Earth. It remained there for four million years until the volcano erupted unexpectedly, breathing life again into Autobots and Decepticons alike.
Using their powers of transformation to blend into their new environment, the Autobots decided to disguise themselves as cars, lorries and motorbikes, believing them to be Earth's inhabitants. The Decepticons also adopted Earthen guises - aeroplanes to match the Autobots.
And so the fight continues on Earth...
In 1983 Hasbro decided to import and market these toylines in America under the name Transformers, and they made a deal with Marvel Comics to develop a story for the toyline. Marvel's Jim Shooter and Denny O'Neill developed the treatment and a few characters, but the bulk of the characters were named and developed by Bob Budiansky, who would eventually become the first editor and later on the writer on the Transformers comic book. Bob actually developed almost all of the first five or six years' worth of characters.
The toyline was launched sometime in early 1984, with the comics starting in May and the cartoon in September. Some European countries got the toyline the same year, but it seems the Nordic Countries had to wait until 1985 to get the first toys.
The original series - today often referred to as Generation 1 - was immensely popular, and even had a feature film in the cinemas in 1986, but toward the end of the 1980's the interest vaned and in the USA the toyline was actually cancelled in 1990! That was not the case in Europe though, where rereleases of the initial toys and imports of Japanese toys helped keep the interest up until the parent company in the USA was ready to re-start the series in late 1992, under the name Generation 2.
The original Transformers series in the Nordic Countries:
This page was created by Lars Eriksson, email@example.com.
The last revision was made on Wednesday, September 10, 2003