I see that ASUS will very soon launch a new portable in their Eee pad range, named "Transformer Prime". Aren't they playing it a bit close to a specific protected trademark/brand?
Transformer Prime mini site
Full version: ASUS portable pad/PC - name in violation of trademark?
It's close yes, but there won't be any problems.
AsRock (subcompany of Asus) had "TransFormer" for a motherboard product range and nVidia has the "Optimus" technology.
AsRock (subcompany of Asus) had "TransFormer" for a motherboard product range and nVidia has the "Optimus" technology.
QUOTE(SureShot @ 15 December 2011, 15:13) 
It's close yes, but there won't be any problems.
AsRock (subcompany of Asus) had "TransFormer" for a motherboard product range and nVidia has the "Optimus" technology.
AsRock (subcompany of Asus) had "TransFormer" for a motherboard product range and nVidia has the "Optimus" technology.
There wouldnt be any problems, and would one just advertise for the other one, no?
There isn't a problem since they operate in different markets, computers vs. toys, okay Transformers is a bit bigger than only toys but still. A branding is usually only applicable in its own segment.
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